Single Strategy Session
$300 per hour
- 1-on-1 strategic session for business owners who need guidance only and do their own maintenance
- Keyword & local market direction
- Google Maps & GBP roadmap
- Live site review during the call
Detroit SEO company — local & AI search
Detroit SEO Company for Michigan Service Businesses — Show Up Where Clients Are Searching.
I'm Susan Dutcher. I help service businesses across Metro Detroit, Southeast Michigan, and the rest of the state get found — on Google, in AI search results, in the local Map Pack, and in the reviews people check before they call.
You already have what they need. My job is making sure they can find you.
This work is built on 20 years in semantic search optimization. I spent 20 years of experience inside JPMorgan Chase and Bartech as a VP. Now I bring that expertise to your growth strategy.
Most SEO advice is tactical noise. I build strategy the way a VP builds a business: around what actually moves revenue.
Work with Dutcher Media, and you work directly with me. No account managers. No hand-offs.
Three to five clients at a time. You work directly with a former VP — not an account manager — and every engagement starts with a paid diagnostic instead of a free sales call.
- Semrush CertifiedTechnical SEO & GEO AI Search Visibility
- 20 Years ExperienceVP-level operator, JPMorgan Chase & Bartech
- Google ExpertiseGoogle Search Console, Google Keyword Planner, Google Map Pack
- LinkedIn NewsFeatured expert, Top Perspective
20 Years of Operator Results Behind Your Strategy
- 121%
- Exceeded annual performance goals across enterprise accounts
- 71%
- Google Rating Improvement (2.8 → 4.8 stars)
- 63%
- Cost savings
- 20%
- Increase in profit on key accounts
I spent two decades hitting numbers like these inside real businesses. I managed ad spend. I improved ROI across the organization. Now I apply that same discipline to getting you found by the clients who need you.
Your Next Client Is Already Searching
They're not just Googling you anymore. They're asking AI.
They read an AI-generated summary before they click a website. They check your reviews. They compare you to competitors — before you even know they're looking.
If you're not showing up in all of those places, they're choosing someone else. That's the gap I close.
How I Get You Found
Whether you run a law firm in Wayne County, a med spa in Northville, or a contracting business serving Ann Arbor and Plymouth, my localized search strategies put you in front of clients in your exact service area — showing up in three places at once.
Google rankings. AI search results. Online reviews.
One system. One person running it. Built around getting the clients who need you to actually find you.
Local SEO & AI Search Services for Metro Detroit & Southeast Michigan
- Local Visibility & Google Maps
- Increase your ranking for nearby searches.
- Keyword & Search Strategy
- Built around how your actual customers search, not guesswork.
- AI Search Visibility (GEO)
- Position your business to be cited by ChatGPT, Google AI Overviews, and Perplexity — the places more of your future clients are starting their search.
- Technical Foundation
- Schema, site speed, clean code. Nothing blocking you from being found.
- Live Semrush Dashboard Access
- Most agencies hide their process. You get the real dashboard, anytime.
- Reputation Systems
- Turn searchers into booked clients before they ever call.
- Competitor Audits
- Audit competitor websites and find additional opportunities.
Proof, Not Promises
Three to five clients at a time. You work directly with a former VP — not an account manager — and every engagement starts with a paid diagnostic instead of a free sales call.
See where you actually stand in Detroit search
A short visibility snapshot: your local rankings, who holds the Map Pack, and the gaps worth fixing first.
Ways to Work Together
Serving business owners across Oakland, Wayne, Macomb, and Washtenaw Counties — and statewide by video.
AI Search & SEO Sprint
$1,800–$3,500 one-time sprint
- Complete local SEO & Map Pack audit
- Custom schema architecture & implementation
- Keyword & backlink gap analysis vs. direct rivals
- AI search readiness assessment across ChatGPT, Gemini, and Google AI Overviews
- 60-minute strategic roadmap briefing
Monthly Visibility Maintenance Package
$1,500–$2,500 per month
- Ongoing Google Business Profile & listing maintenance
- Technical health & schema upkeep
- Monthly keyword & backlink checks
- Monthly content strategy & topic briefs
- Review generation frameworks
- 24/7 dashboard access + monthly call
Have a quick question before we get started?
Book a 15-Minute Strategy Q&ABacklink health & toxic link cleanup
Toxic Backlinks: What They Are and How I Clean Them Up
If a Semrush report just told you your backlink profile is toxic, take a breath. Most of those links are not your fault, and most of them are fixable.
Where they come from
You probably never bought them
Spam networks scrape new and newly active domains, then auto-publish pages naming you. The anchor text is their sales pitch — you are the advertising target, not the customer.
Scraper sites inflate the numbers
Auto-generated “Domain Report” and “Website Stats” pages publish an entry for every domain they crawl. They look alarming in a report. They are mostly noise.
Old agencies leave a trail
Cheap link packages, directory blasts, and private blog networks from a past SEO effort keep pointing at you for years — often bought without the owner ever being told.
Competitors do it too
Pointing spam domains at a rival is real. It is less common than people fear, and the cleanup is identical either way.
My cleanup process
- 01
Pull the full profile
Every referring domain with authority score, anchor text, first-seen and last-seen dates. Not a summary score — the actual list.
- 02
Separate signal from noise
Dofollow money-anchor spam gets handled first. Nofollow scraper pages get documented, not panicked over.
- 03
Find the source
Shared IPs, repeated page templates, and clustered first-seen dates usually reveal one campaign behind dozens of links.
- 04
Build the disavow file
A documented file with a reason on every line, submitted to Google Search Console — so a human reviewer can see you acted.
- 05
Earn links that count
A handful of real local links outweighs a hundred spam ones. This is the part that actually moves authority.
- 06
Re-check quarterly
New domains attract this for their first year. We watch the profile instead of reacting to every scary email.
The honest version
Google has discounted obvious spam links since Penguin 4.0 — it usually ignores them rather than penalizing you. A low authority score on a newer site is not a punishment. It just means you have not built real links yet. That is a growth problem, not a damage-control problem, and it is a far better one to have.
Common Questions
- How do you actually find me new clients?
- I get you showing up everywhere your future clients are already looking — Google, AI search, reviews, and maps. More visibility there means more calls and more booked jobs.
- What does an SEO company in Detroit actually do?
- For a Detroit service business, it comes down to three things: ranking in the Google Map Pack when someone nearby searches, getting cited when they ask ChatGPT or Google's AI Overview for a recommendation, and having reviews strong enough to win the click. I build and run all three as one system.
- How much does SEO cost in Detroit?
- Detroit SEO agencies typically run $1,000–$5,000 per month. I work at $300/hour for one-off strategy session, $1,800–$3,500 for a full diagnostic, and $1,500–$2,500 per month ongoing — and you work directly with me, not an account manager.
- How long until I rank in Detroit search results?
- Google Business Profile and Map Pack improvements often show inside 30–60 days. Competitive organic terms like 'Detroit SEO company' take closer to 6–12 months. Anyone promising page one in 30 days is selling you something.
- Do you work outside of Detroit?
- Yes. I work with service businesses across Michigan, including Ann Arbor, Grand Rapids, Lansing, Traverse City, Brighton, Fenton, Auburn Hills, Holland, Plymouth, Canton, Troy, Sterling Heights, Royal Oak, Dearborn, Northville, and Howell.
- Do you write content specific to my industry?
- Yes — built around how your actual customers search, whether that's legal help, a medspa treatment, or an emergency contractor call. I also hold a certificate in Modern Journalism from NYU, so the content is written with journalistic clarity, not generic AI filler.
Get Your Free Detroit Visibility Snapshot
Tell me your business domain and what you want more of. Within two business days, I will send a short snapshot. It will show where you appear in local searches. It will also show who holds the Map Pack spots. It will also note if you have any keyword gaps.
Why business owners trust me with this
I grew up in Detroit. My parents were Macedonian immigrants who built a life from nothing. That kind of grit doesn't leave you.
It carried me through 20 years inside JPMorgan Chase and Bartech, rising to VP. My first decade was at JPMorgan Chase. I learned how real organizations work: operations, risk, the machinery most people never see. My next 11 years were with the Fortune 100, eventually leading global teams through complex change.
I didn't just analyze business decisions. I made them. I managed ad spend budgets and improved ROI for an entire organization.
That's the lens I bring to your business now. Most SEO advice is tactical tricks. I build strategy the way a VP builds a business. Around what actually moves revenue.
My certifications back it up:
Search engines don't reward keyword stuffing anymore. They reward clear meaning.
So when I evaluate how to optimize your site, I'm not chasing algorithms. I'm building the clearest, most credible answer to the question your next client is already asking.
I take on 3 to 5 clients at a time. That's it. You get VP-level strategy directly from me. Not a rotating account team.
Featured expert, LinkedIn News. Top Perspective. Still just me answering your emails.
New Clients Are Searching. Let's Make Sure They Find You.
Based in Metro Detroit, I help business owners get chosen — on Google, in AI search, and in the reviews that close the deal.
Reserve a paid 15-minute Strategy Q&A to get 1–2 questions answered and decide whether this is the right next step. Investment: $25. If you book a service, that fee is credited toward it.
Local Search Strategy Across Metro Detroit & Michigan Regions
Wayne County & Western Suburbs
Dense, competitive markets where Map Pack proximity and review volume decide who gets the call.
Oakland County & North Suburbs
Higher-income service markets where buyers research heavily before they ever pick up the phone.
Macomb County & East Suburbs
A large, under-served service market where a strong Google Business Profile and clear local pages can dominate.
Washtenaw & Livingston Counties
Smaller populations, looser competition — the fastest place to own local and AI search results.
Statewide Michigan Hubs
Regional economies outside Metro Detroit where I work with owners by video and on site.
I've worked in each of these markets over 20 years. Your strategy gets built around your specific one.
Business Information
Dutcher Media
Service area: Northville, Ann Arbor, Brighton, Metro Detroit, and Michigan statewide
In person and video appointments available including on-site with clients across Metro Detroit.
Hours
- Monday
- 7:00 AM – 4:00 PM
- Tuesday
- 7:00 AM – 4:00 PM
- Wednesday
- 7:00 AM – 7:00 PM
- Thursday
- 7:00 AM – 4:00 PM
- Friday
- 7:00 AM – 1:00 PM
- Saturday
- Closed
- Sunday
- Closed